In Times Square on National Public Lands Day the public was asked by Facebook to make a difference by planting a tree and specifically to highlight the #bigtreeseekers group on Facebook.

 

Over 2000 people interacted at our activation in one of the most popular intersections in the world. 

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Guests were welcomed into the activation through an archway with screens that allowed for Facebook Groups to be introduced . Guests then visited the greenhouse to learn more about the Facebook Groups, and later had the opportunity share content made in the social moment  with #moretogether hashtag.