As creative people, we are lucky enough to never work on the same project twice. 

The projects change, and so do we. What remains the same is our approach to the projects.

I always aim for the best outcome for any project by exploring what more can I add to it while respecting the brand identity. My hands on approach to successful projects with proven results allows me to know what is "current" while my academic work allows me to explore "the new thing". While I apply this interchangeable discipline, I am not afraid to get my hands “dirty”.