The 23& Me team wanted to design a multi-day experience highlighting the health benefits of  knowing your genetic code.   Each genetic marker was represented by one room in a house. This ties back to how the idiosyncrasies of your genes affect you on a day to day basis. Every room was interactive, informative and Instagrammable. Information about each represented gene was displayed in large infographics outside of each room and smaller factoids were hidden throughout each vignette.